Recency Effect
A cognitive bias where individuals better remember the most recent information they have encountered, influencing decision-making and memory recall.
283 topics found for
“behavioral insights”
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
Adaptive Control of Thought
A cognitive architecture model that explains how humans can learn and adapt to new tasks.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Needfinding
A research process used to identify and understand the underlying needs of users to inform the design of products and services.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Groupthink
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.