Game Theory
A mathematical framework used to analyze strategic interactions where the outcomes depend on the actions of multiple decision-makers.
283 topics found for
“behavioral insights”
Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
Heuristic
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
Serial Position Effect
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
Negativity Effect
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Generative Research
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process.
Inductive Research
A research approach that starts with observations and develops broader generalizations or theories from them.