Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
283 topics found for
“behavioral insights”
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Availability Heuristic
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Experimenter Bias
A bias that occurs when researchers' expectations influence the outcome of a study.
User Testing
The process of evaluating a product by testing it with real users to gather feedback and identify usability issues.