ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
283 topics found for
“behavioral insights”
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.
Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Open Rate
The percentage of email recipients who open a given email.
Data Distribution
The spread and pattern of data values in a dataset, often visualized through graphs or statistical measures.