Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
283 topics found for
“behavioral insights”
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Lead Conversion
The process of turning a lead into a customer.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
HEART Framework
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
HCD
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process.