Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
283 topics found for
“behavioral insights”
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Field Study
Research conducted in natural settings to collect data on how people interact with products or environments in real-world conditions.
Opportunity Cost Neglect
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Ben Franklin Effect
A psychological phenomenon where a person who has done a favor for someone is more likely to do another favor for that person than if they had received a favor from them.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.