Clickstream Analysis
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
283 topics found for
“behavioral insights”
Ostrich Effect
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Color Psychology
The study of how colors affect perceptions and behaviors.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.