Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
A cognitive bias where individuals overestimate their ability to control impulsive behavior, leading to overexposure to temptations.
A psychological phenomenon where people do something primarily because others are doing it.