Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Designing products that leverage behavioral science to influence user behavior in positive ways.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A framework that combines multiple theories to explain and predict behavior, focusing on intention, knowledge, skills, environmental constraints, and habits.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
The design of environments in which people make decisions, influencing their choices and behaviors.
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
The tendency to give more weight to negative experiences or information than positive ones.