Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
79 topics found for
“behavioral targeting”
Customer Segmentation
The practice of dividing a customer base into distinct groups based on common characteristics.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Long-Tail Keywords
Specific and less common keyword phrases that visitors are more likely to use when they are closer to making a purchase or when using voice search.