Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
42 topics found for
“behavioral tracking”
Social Loafing
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
Lead Conversion Rate
The percentage of leads that convert into customers.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.