Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
44 topics found for
“brand communication”
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.