Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
44 topics found for
“brand communication”
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.