Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
44 topics found for
“brand communication”
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
UBP
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.