Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
83 topics found for
“brand engagement”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
First Touch
The initial interaction a customer has with a brand.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.