Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
77 topics found for
“brand experience”
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
First Touch
The initial interaction a customer has with a brand.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Design Language
A cohesive system of visual and interaction design principles and guidelines that ensure consistency and coherence across a product or brand's interfaces and experiences.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.