Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
77 topics found for
“brand experience”
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Feature Parity
The condition in which two or more versions of a product or system offer the same features and functionalities, ensuring consistency and uniformity across different platforms or updates.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Consistency
The quality of being uniform and coherent across different elements and touchpoints in design.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.