Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
77 topics found for
“brand experience”
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Invariance
A key aspect of Gestalt psychology in which simple geometrical objects are recognized independent of rotation, translation, and scale.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.