Co-Branding
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
19 topics found for
“brand image”
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Prägnanz
A Gestalt principle stating that people will perceive and interpret ambiguous or complex images as the simplest form(s) possible.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.