Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
50 topics found for
“brand impact”
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Commodification of Design
The process where design services and outputs become standardized and interchangeable, often leading to competition based primarily on price rather than quality or creativity.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.