Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
50 topics found for
“brand impact”
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.