Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
43 topics found for
“brand improvement”
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Last Touch
The final interaction a customer has with a brand before making a purchase.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.