Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
61 topics found for
“brand integrity”
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
First Touch
The initial interaction a customer has with a brand.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.