Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
90 topics found for
“brand loyalty”
Confirming Subscription
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.