Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
90 topics found for
“brand loyalty”
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.