RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
54 topics found for
“brand management”
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Color Space
A specific organization of colors, which helps in the representation of color in both physical and digital forms.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Activity Tracking
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.