House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.
55 topics found for
“brand personality”
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Brand Positioning
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.