Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
55 topics found for
“brand personality”
Private Label
Products manufactured by one company for sale under another company's brand name.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
First Touch
The initial interaction a customer has with a brand.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
White Label
A product or service produced by one company that other companies rebrand to make it appear as if they had made it.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.