CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
55 topics found for
“brand personality”
Product Differentiation
The process of distinguishing a product from its competitors through unique features, benefits, or branding to attract and retain customers.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
ToFu
Top of Funnel (ToFu) is the initial stage in the sales funnel where potential customers become aware of a product or service.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.