Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
55 topics found for
“brand personality”
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
POUR
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.