Brand Architecture
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
5 topics found for
“brand portfolio management”
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.