Last Touch
The final interaction a customer has with a brand before making a purchase.
112 topics found for
“brand strategy”
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Community Building
The process of creating or enhancing a community among individuals with common interests, goals, or values.
DAM
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.