Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
112 topics found for
“brand strategy”
Perky Effect
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones.
Page Authority
A metric that predicts how well a specific page will rank on search engine result pages (SERPs).
SEO
Search Engine Optimization (SEO) is the process of improving a website's visibility and ranking in organic search engine results.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
CPM
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
Product Development
Product Development is the process of bringing a new product to market or improving an existing one.
Color Psychology
The study of how colors affect perceptions and behaviors.