Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
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Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.