Brand Extension
The practice of using an established brand name to introduce new products or services.
112 topics found for
“brand strategy”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Strategy
A long-term plan for the development and management of a brand to achieve specific goals.
Brand Initialism
An abbreviation formed from the initial letters of a brand's name, used as a logo or branding element.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Brand Audit
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.