Branded House
A brand architecture strategy where all products share a common brand name and identity.
55 topics found for
“brand success”
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Brand Book
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Brand Gap
The difference between a brand's desired perception and the actual perception held by consumers.
Brand Extension
The practice of using an established brand name to introduce new products or services.