Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
39 topics found for
“brand trust”
Brand Values
The core principles and beliefs that guide a brand's actions and decisions.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
RTB
Reasons to Believe (RTB) is a marketing concept that refers to the evidence or arguments that support a product's claims and persuade consumers of its benefits.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.