Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
39 topics found for
“brand trust”
Trick Cancellation
A dark pattern where the cancellation process is intentionally complicated to discourage users from canceling.
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Disguised Ads
A dark pattern where advertisements are disguised as other types of content or navigation to trick users into clicking on them.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Cohesive Experience
A user experience that feels consistent and unified across different elements and touchpoints.
Trick Questions
A dark pattern where questions are worded in a way that tricks the user into giving an answer they didn't intend.