Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
The degree to which a product's elements are consistent with external standards or other products.
A dark pattern where users' activities are tracked without their explicit consent or knowledge.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.
The quality of being uniform and coherent across different elements and touchpoints in design.
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
A dark pattern where users are tricked into confirming a subscription through misleading language or design.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.