Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
36 topics found for
“branding elements”
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
Wordmark
A distinct text-only typographic treatment of a brand name used as a logo.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.