Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
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“business analytics”
Customer Loyalty
The likelihood that a customer will continue to buy from a particular company or brand over time.
IBP
Integrated Business Planning (IBP) is a process that aligns strategic, operational, and financial planning to optimize business performance.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Moneyball
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods.
Market Gaps
Areas of unmet demand in a market where opportunities for growth and development exist.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.
Technical Product Manager
A role that involves overseeing the development and improvement of technical products, ensuring they meet user needs and business goals.
Demand Forecasting
The process of predicting future customer demand using historical data and other information.