Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
An evaluation process that assesses the effectiveness, efficiency, and alignment of product management practices and strategies with organizational goals.
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
The percentage of leads that convert into customers.
The worth of something based on its ability to help achieve a desired end or goal.
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
The degree to which a product satisfies strong market demand, often considered a key indicator of a product's potential for success.