PESTEL Analysis
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
A strategic framework used to analyze the external macro-environmental factors affecting an organization: Political, Economic, Social, Technological, Environmental, and Legal.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A cognitive bias where individuals overlook or underestimate the cost of opportunities they forego when making decisions.
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
The process of evaluating the impact and success of a feature after its release, based on predefined metrics and user feedback.
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.