Funnel Velocity
The speed at which leads move through the sales funnel.
74 topics found for
“business assessment”
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Social Benchmarking
The practice of comparing one's performance, processes, or practices to those of peers or competitors to identify areas for improvement.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Value vs. Complexity
A prioritization framework used to assess and compare the value a feature will deliver to users against the complexity and cost of implementing it.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.