Data Science
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
The practice of planning and organizing people, infrastructure, communication, and material components of a service to improve its quality and the interaction between service providers and customers.
The commitment a brand makes to its customers about the quality and experience they can expect.
Detailed descriptions of a product's features, functionality, and technical requirements, used to guide development and ensure all stakeholders are aligned.
A document that outlines the guidelines for how a brand should be presented, including visual identity, messaging, and tone.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
The ability to recognize, understand, and manage one's own emotions and the emotions of others.
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.