SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
144 topics found for
“business growth”
CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
TAM
Total Addressable Market (TAM) represents the total revenue opportunity available if a product or service achieves 100% market share.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Scaling Fallacy
A cognitive bias where people underestimate the complexity and challenges involved in scaling systems, processes, or businesses.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
Lead Conversion Rate
The percentage of leads that convert into customers.
Innovation Management
The systematic approach to managing innovation processes, from idea generation to implementation.
Growth Product Manager
A role focused on driving user acquisition, engagement, and retention through data-driven strategies and experiments.