SOM
Serviceable Obtainable Market (SOM) is the portion of the Serviceable Addressable Market that a company can realistically capture.
707 topics found for
“business model testing”
Product Strategy
Product Strategy is a framework that outlines how a product will achieve its business goals and satisfy customer needs.
Product Strategist
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Distinctive Competence
A unique capability that sets an organization apart from its competitors, providing a competitive advantage.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Rapid Prototyping
The process of quickly creating a preliminary version of a product to test and validate ideas before full-scale development.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
Inflection Point
A moment of significant change in a process or system, where the direction of growth, performance, or trend shifts markedly.
Control Framework
A set of standards and guidelines used to ensure the integrity, security, and compliance of business processes and IT systems.