Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.
The strategic objectives that an organization aims to achieve, guiding its operations and decision-making processes.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas.
A symbol, word, or words legally registered or established by use as representing a company or product.
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
The risk of loss resulting from inadequate or failed internal processes, people, and systems.
The ability to deliver products or services in the most cost-effective manner without sacrificing quality.
A statistical technique that uses random sampling and statistical modeling to estimate mathematical functions and simulate systems.
A structured framework for organizing information, defining the relationships between concepts within a specific domain to enable better understanding, sharing, and reuse of knowledge.