Moral Luck
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
A phenomenon where the success or failure of a design or business outcome is influenced by external factors beyond the control of the decision-makers, akin to serendipity.
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
A theory in economics that models how rational individuals make decisions under risk by maximizing the expected utility of their choices.
A symmetrical, bell-shaped distribution of data where most observations cluster around the mean.
The stages a customer goes through from awareness to purchase and post-purchase activities.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
The process of overseeing and coordinating the development, testing, and deployment of software releases to ensure they are delivered efficiently and effectively.