Channel
A medium through which a product or service is delivered to a customer, including physical and digital channels.
707 topics found for
“business model testing”
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
CES
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Standard Deviation
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
l10n
Numeronym for the word "Localization" (L + 10 letters + N), adapting a product or content to meet the language, cultural, and regional preferences of a specific target market.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.